All case studies

Cosmic creativity meets down-to-earth craft.

A brand committed to collaborating with local artists and musicians brews up beers that embrace the unconventional.

Odd Muse Brewing Company sees beer as a gateway to community, friendship, inclusion and culture—the things that commonly divide us don’t have a say in who enjoys a cold one. Their brews strike a blend of creativity and eccentricity that speak straight to who we are as people and as creatives. We’d put their beers up against any brewer in the crowded DFW craft beer scene (we’ve done plenty of taste-testing). This brand concept explores how structure and cohesion can help a brewery like OMBC stand out in the local market.

Odd Muse Brewing Company sees beer as a gateway to community, friendship, inclusion and culture—the things that commonly divide us don’t have a say in who enjoys a cold one. Their brews strike a blend of creativity and eccentricity that speak straight to who we are as people and as creatives. We’d put their beers up against any brewer in the crowded DFW craft beer scene (we’ve done plenty of taste-testing). This brand concept explores how structure and cohesion can help a brewery like OMBC stand out in the local market.

Client

Odd Muse Brewing Co.

Services

Brand Identity, Packaging Design

Name Development, Bespoke Bottle, Packaging Design

A system for your musings

We created a flexible design system for Odd Muse that still provides enough structure for each can’s unique design to be instantly recognized as a part of OMBC. It starts with the can’s architecture. The Odd Muse Brewing Company arch on each can perfectly frames the quirky designs that illustrate each beer’s unconventional name.

What if every beer had an origin story like this?

It's not often that a design comes together as effortlessly as the one behind Odd Muse's 500 Pesos Mexican Lager. However, it's because the story behind it is deeply rooted in heritage. It's the story of the OMBC founder's grandfather—a real-life coal miner in Mexico who retired from the mines, found 500 pesos, and used it to buy inventory and sell snacks to the miners. His success led to an investment in a stand that grew into a full kiosk, sparking a legacy of hustle, flavor, and heart. We've translated this rich heritage into a can design that's as bold and character-rich as the man himself. Bright. Nostalgic. Full of life. Now, every fiesta where there's 500 Pesos is a chance to share his story.