The brand starts selling before you do. That's not a tagline — it's something we've lived. Before a buyer meeting, before a pitch deck, before a single sales conversation, your packaging is already working the room. It either earns the attention or it doesn't.
We built Imaginaria on that belief. And we've been on both sides of it — as designers who've shaped the look of brands on shelf, and as a founder who built Zukali Mexican Gourmet from scratch and got it into Sur La Table, The Fresh Market, Whole Foods, Dean & DeLuca and Williams Sonoma. We know what it takes to win at retail because we've done it.
That's why our work starts with strategy. Not aesthetics. We dig into who you are, who you're for and what you need your brand to do in the market — and then we build something that looks the part and does the job.
Services
We’re here to guide and support CPG businesses through the creative process of turning meaningful causes into memorable brands. From early-stage startups still searching for product-market fit to growing CPG businesses launching new products or looking for a fresh new do, we’re here to level-up your style.
Monthly Retainer Options - Available for existing clients only
Once we’ve built a rad brand together, we love working with our clients on an ongoing basis to keep all of their assets lookin’ fresh.
Cesar Sanchez
Founder and Creative Director
Dane Roper
Brand Strategist and Copywriter
Our Process
Discover
We take the time to really dig in. We want to know your why—what gets you up in the morning, what your goals and objectives are, and what your hopes and dreams are for your business.
Strategize
We firmly believe good storytelling should always start with strategy. We’ll make sure our creative strategy is aligned with your business strategy.
Imagine
We get to pixel pushin’ and word wranglin’ to create something your audience will love, roping you in along the way to ideate and iterate on the creative expressions that best reflect your business.
Express
We present your fresh new look and set you up with the organized assets you’ll need to take your message to the masses!