Not Just a Belief
The brand starts selling before you do. That's not just something we say. We've experienced it firsthand.
I've spent more than 30 years helping brands find their identity and stand out on shelf. But I've also been on the other side, building my own food brand, Zukali Mexican Gourmet, from the ground up.
From developing the products and packaging to getting Zukali into retailers like Central Market, Whole Foods and Williams Sonoma, I learned what it takes to build a brand beyond the design studio.
That experience shapes how we work today. We don't just think about how a brand looks. We think about how it connects with customers, competes on shelf and grows over time.
Our partnerships
Good brands are built. Great partnerships grow.
Some of our most meaningful work happens long after the first design is approved.
Our relationship with Country Archer began in 2011, when the brand was still finding its footing. Over the next eight years, we helped shape and evolve its brand identity, packaging and creative presence as the business grew.
From new product launches and packaging extensions to website design, retail displays, merchandising and sales materials, we worked alongside the team to keep the brand moving forward.
That's the kind of relationship we value. From Country Archer to Live Love Pop and other brands we've worked with over the years, some of our best partnerships have grown alongside the businesses themselves. We're invested in where a brand is going, not just what we're designing today.
Cesar Sanchez
Founder and Creative Director
Cesar founded Imaginaria in 2002, bringing more than 30 years of experience in design and brand identity. He works directly with clients, combining big-picture thinking with hands-on creative direction to build brands that stand out and packaging that performs.
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In 2011, he stepped out from behind the design table and launched his own CPG brand, Zukali Mexican Gourmet, landing it on shelves at Whole Foods, Sur La Table, Williams Sonoma, Dean & DeLuca, Central Market and World Market. He ran both businesses side by side for nine years before closing Zukali to bring his full attention back to Imaginaria. That run gave him something most designers never get: a firsthand look at what actually moves product off a shelf, and what doesn't. It's the experience behind everything he builds for the founders he works with now.
Dane Roper
Brand Strategist and Copywriter
Dane brings strategy and storytelling together, helping brands find the right words to connect with their audience. From positioning and brand voice to messaging and copywriting, he makes sure what a brand says works as hard as how it looks.
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He's the one who takes a founder's story and turns it into words that actually move people to buy, sharpening positioning, messaging and every touchpoint from packaging to pitch decks. When a project needs strategy and copy as sharp as the design, Dane's who Cesar calls.
Our Process
Discover
We start by understanding your brand, your goals and what you're trying to accomplish. Whether it's a full rebrand or a focused design project, we get clear on what matters before getting started.
Strategize
Good design starts with a clear direction. We look at your audience, your market and what makes your brand different, then build a plan that fits the project.
Imagine
Good design starts with a clear direction. We look at your audience, your market and what makes your brand different, then build a plan that fits the project.
Express
We bring the work to life wherever your brand needs to show up, from packaging and retail materials to digital content and beyond. Consistent, thoughtful and ready for the real world.