All case studies

A century of tradition, reintroduced.

Far West had the history. The brand just wasn’t telling the story.

Far West Meats has been making smoked sausage since 1922, with generations of history behind the name. But the brand identity and packaging had evolved over time without a clear system, leaving a century of heritage buried beneath a dated and fragmented look.

We partnered with Far West to bring that history forward, building a more distinctive identity and cohesive packaging system rooted in craftsmanship, tradition and its California heritage.

The goal wasn’t to reinvent Far West. It was to make the brand finally look as established as it already was.

Far West had the history. The brand just wasn’t telling the story.

Far West Meats has been making smoked sausage since 1922, with generations of history behind the name. But the brand identity and packaging had evolved over time without a clear system, leaving a century of heritage buried beneath a dated and fragmented look.

We partnered with Far West to bring that history forward, building a more distinctive identity and cohesive packaging system rooted in craftsmanship, tradition and its California heritage.

The goal wasn’t to reinvent Far West. It was to make the brand finally look as established as it already was.

Client

Far West Meats

Services

Brand Strategy, Visual Identity, Packaging Design

Built from what was already there.

Rather than erase more than 100 years of history, we looked backward to move the brand forward. Heritage typography, a reimagined stagecoach, custom illustration and a warm, California-inspired palette come together in an identity that feels established without feeling stuck in the past.

One brand. A whole lot easier to recognize.

We rebuilt the packaging around a consistent architecture that makes Far West the first thing you recognize and the product the second. Clearer hierarchy, stronger flavor cues and a unified visual system bring consistency across shrink packs and twin packs while giving each product room to stand on its own.