All case studies
Rooted in tradition. Ready for a good time.
Rooted in tradition. Ready for a good time.
Buena Vista brings a Bronx-born spirit to corn + beet tortilla chips, with a brand built to be recognized across every flavor.
Buena Vista brings a Bronx-born spirit to corn + beet tortilla chips, with a brand built to be recognized across every flavor.
We created an identity and packaging system that pairs folk-art charm with a confident shelf presence. Sea Salt, Chili Lime and Limón each get their own personality while staying unmistakably part of the same family.
Then we took that personality beyond the bag. From larger-than-life flavor worlds to everyday scenes and merchandise, every expression builds on the same idea: good food, good company and a little unexpected fun.
We created an identity and packaging system that pairs folk-art charm with a confident shelf presence. Sea Salt, Chili Lime and Limón each get their own personality while staying unmistakably part of the same family.
Then we took that personality beyond the bag. From larger-than-life flavor worlds to everyday scenes and merchandise, every expression builds on the same idea: good food, good company and a little unexpected fun.
Client
Client
Buena Vista Tortilla Co.
Buena Vista Tortilla Co.
Services
Services
Brand Identity, Packaging Design, Copywriting
Brand Identity, Packaging Design, Copywriting
